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(1)In this summary you will learn
- What innovation is
- How to find and create new ideas
- How to manage innovation
Why you should read Managing Creativity and Innovation
This book is useful even though, in itself, it’s not all that innovative. In fact, if you have consciously been working on innovation, you’ll find little or nothing new in it. However, it is an exceptionally clear compilation of the established ways to enhance creativity, guide innovation and manage your organization to support both. It does a great job of demystifying these often confusing concepts, and of making full use of diagrams, charts and capsule explanations. Its strengths are also its weaknesses: The brevity means some complex concepts are only sketchy. getAbstract therefore recommends this book to novices or methodical innovators – to the first as a guidebook and to the second as a reference.
About the author
The Harvard Business Essentials series, which began in 2002, provides advice, coaching, information and guidance on business topics. Drawing on content from Harvard Business School Publishing and other sources, these guides provide a practical resource for readers in a variety of fields. To assure quality, a specialized content adviser closely reviews each volume.
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