The New World of Wireless
How to Compete in the 4G Revolution
Wharton School Publishing, 2009
Category:
Leadership & Management
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(1)In this summary you will learn
- How wireless innovations and changing user behavior will form the “Digital Swarm”
- How the wireless revolution might unfold
- How your company can prepare
Why you should read The New World of Wireless
Are you ready to become a “biological networked appliance”? That’s the next big thing, according to Scott Snyder, technology maven and scenario planner. He predicts a device-filled future, offering remarkable digital simulations, Internet “bots” filtering out data that doesn’t fit your interests, and a digital network that will surround, monitor and cater to you. Welcome to the wonderful world of 4G wireless. As fanciful as it sounds, such a future is just around the corner, for your company as well as yourself, thanks to advances in wireless technology, artificial intelligence and biotechnology. Snyder explains how organizations should plan for 4G and what it portends. getAbstract recommends Snyder’s thorough report and analysis to CEOs, information technology executives and anyone who wants to prepare for the radically new world of wireless.
About the author
Scott Snyder is president and CEO of a scenario-planning consultancy. He is also a senior fellow at The Wharton School and an adjunct associate professor at the University of Pennsylvania.
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