Industries

General business knowledge is fine and dandy. But certain industries display characteristics that don't receive the attention they deserve. This category will keep you up-to-date on these special sectors. Whether you want to know about financial services, the auto industry, energy firms or NGOs, you'll find interesting tales and topics here.

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What Would Google Do?
Jeff Jarvis HarperCollins Publishers, 2009 (7)

Born Digital
John Palfrey and Urs Gasser Perseus Books, 2008 (6)

Von Braun
Michael J. Neufeld Knopf, 2007 (8)

Science Lessons
Gordon Binder and Philip Bashe Harvard Business Press, 2008 (8)

The Pixar Touch
David A. Price Random House, Inc., 2009 (8)

Making Silicon Valley
Christophe Lécuyer MIT Press, 2005 (7)

Cloud Computing
Michael Miller QUE Publishing, 2008 (8)

Technology as Experience
John McCarthy and Peter Wright MIT Press, 2007 (5)

Get to the Top on Google
David Viney NB Publishing, 2008 (9)

Code
Lawrence Lessig Basic Books, 2006 (8)

The Google Story
David A. Vise and Mark Malseed Random House, Inc., 2005 (8)

Leonardo's Laptop
Ben Shneiderman MIT Press, 2002 (7)

Shaping Things
Bruce Sterling MIT Press, 2005 (8)

The Apple Way
Jeffrey L. Cruikshank McGraw-Hill, 2005 (8)

The Age of Spiritual Machines
Ray Kurzweil Penguin Group (USA), 2000 (8)

iWoz
Steve Wozniak and Gina Smith W.W.Norton, 2006 (7)

Relationship Marketing
Regis McKenna Perseus Books, 2006 (7)

How Dell Does It
Steven Holzner McGraw-Hill, 2006 (6)

IT Governance
Peter Weill and Jeanne W. Ross Harvard Business Press, 2004 (7)

Out of Gas
David Goodstein W.W.Norton, 2005 (9)

The Next Global Stage
Kenichi Ohmae Wharton School Publishing, 2005 (7)

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