Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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The Career Salesperson
Stephan Schiffman Adams Media, 2009 (7)

A Seat at the Table
Marc Miller Greenleaf Book Group, 2009 (8)

The Complete Guide to Sales Force Incentive Compensation

The Complete Guide to Sales Force Incentive Compensation
Andris A. Zoltners et al. AMACOM, 2006 (8)

The Sales Manager's Success Manual
Wayne M. Thomas AMACOM, 2007 (8)

Hot Button Marketing
Barry Feig Adams Media, 2006 (7)

Email Marketing by the Numbers
Chris Baggott and Ali Sales John Wiley & Sons, Inc., 2007 (7)

Jeffrey Gitomer's Little Platinum Book of Cha-Ching!

Jeffrey Gitomer's Little Platinum Book of Cha-Ching!
Jeffrey Gitomer FT Press, 2007 (5)

Bids, Tenders & Proposals
Harold Lewis Kogan Page, 2007 (8)

Managing Sales Leads
James Obermayer Thomson Texere, 2006 (8)

Sales Promotion
Roddy Mullin and Julian Cummins Kogan Page, 2008 (8)

Winning Government Contracts
Malcolm Parvey and Deborah Alston Career Press, 2008 (7)

Sales Presentation Techniques
Stephan Schiffman Adams Media, 2007 (7)

Solution Selling
Michael T. Bosworth McGraw-Hill, 1994 (8)

Rain Making
Ford Harding Adams Media, 2008 (8)

Building a Winning Sales Force
Andris A. Zoltners et al. AMACOM, 2009 (8)

Hot Prospects
Bill Good Simon & Schuster, Inc., 2008 (7)

Little Green Book of Getting Your Way
Jeffrey Gitomer Prentice Hall, 2007 (6)

15 Secrets Every Network Marketer Must Know

15 Secrets Every Network Marketer Must Know
Joe Rubino and John Terhune John Wiley & Sons, Inc., 2006 (6)

Getting to VITO
Anthony Parinello John Wiley & Sons, Inc., 2005 (7)

Creating A Million Dollar A Year Sales Income

Creating A Million Dollar A Year Sales Income
Paul M. McCord John Wiley & Sons, Inc., 2006 (6)

Selling Sucks
Frank J. Rumbauskas Jr. John Wiley & Sons, Inc., 2007 (6)

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