Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

Show all

1-21 / 173

Baked In
Alex Bogusky and John Winsor AGATE Publishing, 2009 (8)

The New Language of Marketing 2.0
Sandy Carter IBM Press, 2008 (7)

The Social Factor
Maria Azua IBM Press, 2009 (6)

What Would Google Do?
Jeff Jarvis HarperCollins Publishers, 2009 (7)

Web Copy That Sells
Maria Veloso AMACOM, 2009 (7)

Spent
Geoffrey Miller Viking Press, 2009 (8)

The Shift
Scott M. Davis Jossey-Bass, 2009 (7)

e-Riches 2.0
Scott Fox AMACOM, 2009 (6)

Emotionomics
Dan Hill Kogan Page, 2009 (7)

Inside the Mind of the Shopper
Herb Sorensen Wharton School Publishing, 2009 (9)

The Momentum Effect
J.C. Larreche Wharton School Publishing, 2008 (6)

Marketing to the New Super Consumer Mom & Kid

Marketing to the New Super Consumer Mom & Kid
Tim Coffey et al. Paramount, 2005 (7)

Hispanic Marketing Grows Up
Juan Faura Paramount, 2006 (7)

Hot Button Marketing
Barry Feig Adams Media, 2006 (7)

Habit
Neale Martin FT Press, 2008 (8)

The Ultimate Guide to Network Marketing
Joe Rubino (ed.) John Wiley & Sons, Inc., 2005 (7)

Working with Agencies
Michael Sims John Wiley & Sons, Inc., 2005 (6)

The Clustered World
Michael J. Weiss Little, Brown, 2000 (8)

Twitter Power
Joel Comm and Ken Burge John Wiley & Sons, Inc., 2009 (9)

Landing Page Optimization
Tim Ash Sybex, 2008 (8)

Free
Chris Anderson Hyperion, 2009 (9)

1-21 / 173