Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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1-21 / 508

Baked In
Alex Bogusky and John Winsor AGATE Publishing, 2009 (8)

Tuned In
Craig Stull et al. John Wiley & Sons, Inc., 2008 (8)

The New Language of Marketing 2.0
Sandy Carter IBM Press, 2008 (7)

The Social Factor
Maria Azua IBM Press, 2009 (6)

The Career Salesperson
Stephan Schiffman Adams Media, 2009 (7)

What Would Google Do?
Jeff Jarvis HarperCollins Publishers, 2009 (7)

Web Copy That Sells
Maria Veloso AMACOM, 2009 (7)

Crush It!
Gary Vaynerchuk HarperCollins Publishers, 2009 (6)

A Seat at the Table
Marc Miller Greenleaf Book Group, 2009 (8)

Spent
Geoffrey Miller Viking Press, 2009 (8)

Effective Apology
John Kador Berrett-Koehler, 2009 (8)

The Shift
Scott M. Davis Jossey-Bass, 2009 (7)

e-Riches 2.0
Scott Fox AMACOM, 2009 (6)

Your Attention, Please.
Paul B. Brown and Alison Davis Adams Media, 2006 (8)

Emotionomics
Dan Hill Kogan Page, 2009 (7)

Inside the Mind of the Shopper
Herb Sorensen Wharton School Publishing, 2009 (9)

The Momentum Effect
J.C. Larreche Wharton School Publishing, 2008 (6)

Marketing to the New Super Consumer Mom & Kid

Marketing to the New Super Consumer Mom & Kid
Tim Coffey et al. Paramount, 2005 (7)

Customer Care Excellence
Sarah Cook Kogan Page, 2008 (7)

Hispanic Marketing Grows Up
Juan Faura Paramount, 2006 (7)

Changing the Game
David Edery and Ethan Mollick FT Press, 2008 (8)

1-21 / 508

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